Inspired by sunset in the Shetland Islands, Ala Mairi reflects our desire to share the talents and stories of our artisans with the world. Those stories come to life in our signature collection, ensuring that they are cherished for years to come.
What began as a look into the art of traditional hand-loom weaving in Scotland and Pakistan blossomed into a passion for the tales and experiences encountered along the way.
Founder, Creative Director and Designer Fatima Mahmood undertook a deeply personal journey through her native Pakistan and Scotland in 2010, visiting women’s welfare centres in Rawalpindi and traveling throughout the Scottish isles and rugged north.
Along the way, she encountered artisans who draw on generations of experience to produce beautiful, matchlessly elegant materials. These discoveries led to a commitment to help bring these fabulous traditions to light through modern, innovative fashion, and so Ala Mairi was born.
Inspiration was everywhere. The impossibly intricate geometric designs in Pakistan’s Islamic architecture, the naturally-inspired hues of Tweed in the Shetland Islands, and countless colourful moments on the road ensure that our dresses are quintessentially distinct.
But our journey is only one part of the story – the rest begins with you. What voice will you add to its telling?