Devotion to authentic craftsmanship and heritage based artistry is at the heart of Ala Mairi’s values. As we encounter more artisans and grow our network of talent and dedication we intend on keeping our audience informed about our journey.

This page is dedicated to the origins of our journey, including footage of the process involved in creating Ala Mairi’s garments and accessories which are available to watch here. We are working on our upcoming videos from our welfare centres in Pakistan and our traditional artisans in Scotland.

Devotion to authentic craftsmanship and heritage based artistry, is at the heart of Ala Mairi’s values. As we encounter more artisans and grow our network of talent and dedication we intend on keeping our audience informed about our journey.

This page is dedicated to the origins of our journey, including footage of the process involved in creating Ala Mairi’s garments and accessories which is available to watch here. We are working on our upcoming videos from our welfare centres in Pakistan and our traditional artisans in Scotland.

Our Artisan

Behind every dress is a story of generations in the making… Our artisans are the keepers of each story, bringing a deeply personal love for craftsmanship to each piece in our exclusive collection.

Our partnership includes hand loom weavers, lace and yarn makers, dyers, spinners and embroiderers. These timeless techniques use the best of traditional design to create innovative and one-of-a-kind styles. As a Social Enterprise, we celebrate these skills by giving back to the communities who share them with us.

We deeply believe in the need to foster and preserve these skills

That’s why all of our artisans are independent, small-scale, and true to the rich traditions of Scottish and Pakistani craftsmanship. By merging these cultures together we create something altogether unique – bringing these traditions to the cutting edges of contemporary ethical fashion.

Our artisans are at the heart and soul of our vision. Many practice techniques that, while invaluable, are becoming increasingly rare.

Ala Mairi empowers individuals by providing their often silenced skills with a platform in the influential world of fashion. It is perfectly natural that fairness comes first for us – it was the story of the challenges facing traditional artisans in the modern world that inspired our journey.

SEE OUR COLLECTIONS

Ala Mairi’s mission is to ensure our artisans can live with dignity and bestow on us their exquisite talents for generations to come.These centres provide much-needed training in a safe environment where our artisans can freely express creative ideas and skills.

Through projects such as these, Ala Mairi joins artistry with ethical fashion to empower everyone involved.

The Women Welfare centres are located in Rawalpindi, Pakistan, where our artisans learn traditional and intricate hand embroidery and sewing skills.

With our partnership with Women’s Development Sectors, we are able to identify the absolute need to foster the skills of the women working in these centres.

Our Journey

Inspired by sunset in the Shetland Islands, Ala Mairi reflects our desire to share the talents and stories of our artisans with the world. Those stories come to life in our signature collection, ensuring that they are cherished for years to come.

What began as a look into the art of traditional hand-loom weaving in Scotland and Pakistan blossomed into a passion for the tales and experiences encountered along the way.

Founder, Creative Director and Designer Fatima Mahmood undertook a deeply personal journey through her native Pakistan and Scotland in 2010, visiting women’s welfare centres in Rawalpindi and traveling throughout the Scottish isles and rugged north.

Along the way, she encountered artisans who draw on generations of experience to produce beautiful, matchlessly elegant materials. These discoveries led to a commitment to help bring these fabulous traditions to light through modern, innovative fashion, and so Ala Mairi was born.

Inspiration was everywhere. The impossibly intricate geometric designs in Pakistan’s Islamic architecture, the naturally-inspired hues of Tweed in the Shetland Islands, and countless colourful moments on the road ensure that our dresses are quintessentially distinct.

But our journey is only one part of the story – the rest begins with you. What voice will you add to its telling?

Our Journey

Inspired by sunset in the Shetland Islands, Ala Mairi reflects our desire to share the talents and stories of our artisans with the world. Those stories come to life in our signature collection, ensuring that they are cherished for years to come.

What began as a look into the art of traditional hand-loom weaving in Scotland and Pakistan blossomed into a passion for the tales and experiences encountered along the way.

Founder, Creative Director and Designer Fatima Mahmood undertook a deeply personal journey through her native Pakistan and Scotland in 2010, visiting women’s welfare centres in Rawalpindi and traveling throughout the Scottish isles and rugged north.

Along the way, she encountered artisans who draw on generations of experience to produce beautiful, matchlessly elegant materials. These discoveries led to a commitment to help bring these fabulous traditions to light through modern, innovative fashion, and so Ala Mairi was born.

Inspiration was everywhere. The impossibly intricate geometric designs in Pakistan’s Islamic architecture, the naturally-inspired hues of Tweed in the Shetland Islands, and countless colourful moments on the road ensure that our dresses are quintessentially distinct.

But our journey is only one part of the story – the rest begins with you. What voice will you add to its telling?

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Ala Mairi Website Lookbook5

Our commitment to quality is anchored to our use of the finest materials and reinforced by our passion for collaborations with our local Scottish and Pakistani artisans.

Our products reflect the communities that inspire them, and our collection of unmistakably refined components come together to make something truly inspirational. Handloom weavers, hand dyers, Shetland lace-makers, embroiderers, yarn-makers…all leave their signature on each finished piece.

SEE OUR COLLECTIONS
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AMALGAM COLLECTION

Hand Woven by Our Scottish Artisans

Designed and Hand woven in Scotland

In our artisan handloom weavers own words “any attempt to describe this collection is unique design and beauty would fall short of the simple yet elegantly structured weave so we say only this – Amalgam collections fuse together timeless weaving patterns blended with a modern twist”.

The patterns that form this year’s colour palette are inspired by Islamic architecture and Ala Mairi passion for Scottish landscapes and then designed and hand-made in Scotland by our very own artisans.

Every ‘pick and throw of the shuttle’ is done by hand using the finest selected yarns, 100% silk, supersoft Shetland wool and organic cotton to create a contemporary bespoke collection. Our ultra-luxurious yet ethical sourced Amalgam collections of scarves are the result of an exciting collaboration with our handloom weavers to achieve unique and distinctive patterns.

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SYNTHESIS COLLECTION

Digital Print Scarves

Designed in Scotland, printed in London

We create the prints designs for Ala Mairi’s digitally printed scarf collections in-house and then using the subtle textures and intricate patterns of our hand woven designs to create more intricate geometric shapes. Our Scottish handloom weavers push the boundaries in designing motifs for Ala Mairi on their looms. We then transform these ‘works of art’ into a diverse range of unique prints available in responsibility sourced and luxurious fabrics like Modal and Bamboo silks.

The founder, Fatima’s innovative and creative vision was the inspiration for this step forward in 2015 to transfer the weave textures and motifs into print designs. The ‘Ala Mairi Print Project’ was given an award for innovation by Interface and the University of Dundee in Scotland collaborated with Fatima to create and develop a new product. Fatima and the handloom weavers are pushing the boundaries of original weave design by fusing them into digital prints and ultimately creating new exceptional contemporary prints.

Women embrodering after sampling process

ARRAY COLLECTION

Embellished Scarves
Designed in Scotland, made in Pakistan

The Ala Mairi Array embellished collection combines our weave inspired motifs with intricate details of traditional Paisley patterns. We chose 100% silk and velvet materials and then hand dyed them for our female artisans who embellish them with genuine care and attention. Carefully crafted by these talented artisans in Rawalpindi using traditional skills and the finest needlework they create an array of unique embroidered designs with a contemporary twist. Ala Mairi’s mission is to ensure these female artisans can live with dignity and pass on their exquisite talents for many generations.

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FUSION COLLECTION

Hand-woven and Embellished Scarves
Hand woven in Scotland infused with hand embellishment from Pakistan

Ala Mairi’s Fusion scarves are beautiful mix of cultures. Hand woven fabrics made in Scotland are adorned with finest
decorative detail and needlework combined with hand dyed 100% silks and velvets from Pakistan.

Working with our artisans from two different continents on the same colour pallet and motifs to create our product is not only rewarding but also inspirational.

We believe strongly in the need to foster and preserve these skills. That’s why all of our creators are independent, small-scale individuals dedicated to preserving the rich traditions of Scottish and Pakistani craftsmanship, by merging these cultures together.