Founder and designer Fatima Mahmood drew on her Scottish and Pakistani ancestry to conceptualize her first collection, a beautiful line of delicate pieces made up of pale greys with punches of burnt orange and embroidered silk.
The Scottish influence can be seen in the Fair Isle motifs, Shetland lace, tweed and handloom weaving, while the Pakistani element is there in the hand-dyed raw silk and intricate embroidery. Mahmood supplies the cutting edge fashion sense.
Edinburgh Evening News
Ala Mairi’s designs combine hand-woven fabrics created by traditional artisans in Scotland with hand embroidered 100% silks by women in Pakistan, providing them with a dignified and sustainable livelihood.
We take a look at the debut collection, which fuses aspects of both Scottish and Islamic culture to great effect, whilst hearing from Fatima on her inspirations, creative journey and future plans.